Evaluation question 3

3. What kind of media institution might distribute your media product and why?

Our Production company name is Lunatic Productions, we decided on this because it was a word which helped to imply our crazy and imaginative ideas. Our logo was created as a counterpart to the name as the two go well together. We looked at other logos on the internet to get some ideas for our own logo.

 

The production company may be directly responsible for fundraising for the production or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post production, distribution, and marketing. Production companies are often either owned or under contract with a media conglomerate, film studio, entertainment company, or Motion Picture Company, who act as the production companies partner or parent company.

We have decided that the most suitable production company for our film would be a low budget company. Because of this we have chosen Film4 this is because it supports low budget cost productions like ours, and it is not a major production company. Also we have found out that Film4 develops and co-finances films and is known for working with the most innovative talent in the U.K., whether new or established. This also means that they would fund part of our production we will just have to raise the rest of the money from either another independent film production company; it would then become a co-production.

As the editors Dom Clarke and Roberto Pinto has the decision of what order to put the titles in, we started off with the name of the cinema company that we created to use specifically for this film opening. Next came our production company name, we decided not to put the log in the title because it wouldn't of gone with the theme we were using, following this came the names of the Editors, closely followed by the main starring cast. As we are only doing a film opening we added in extra names that would be in the full film to make the opening look as good as possible. We ended the opening with the directors name, we got this idea from a lot of other film openings which did the same thing.

If we were going to get money from somewhere to create the full film to 'Mistaken Identity' it would be a small screen production company such as Film4, they are a small production company who mainly air films on their channel made by other production companies, they have made films such as '127 Hours', 'late night shopping' and '24 hour party people'. These films are not the most popular or well know films available, and this is why I believe they are a good choice to provide money for our film. One of the reasons why they are not as well known is because Film4 is a smaller less funded company that would not be able to afford the rights to produce a big Hollywood film.

One film that would be released similar to ours would be 'Open Water'. Based around true events, Open Water is a supremely effective horror film about a couple accidentally left behind on a deep water scuba diving trip. Shot entirely on digital with a well chosen minimalist aesthetic, the film details the chilling simplicity with which the error is made, and how, by not engaging with other people, the couple fatally compound the situation. This is a very low budget film (just as ours would be). You can tell the film has had less money spent on it in a variety of ways, firstly the camera quality is not as good as some higher budgeted films, good cameras are very expensive. Secondly you can tell through the quality of the props. these would be better if there was more money available to improve them. Thirdly and finally the actors are not instantly recognisable, this is because the film did not have the funds to hire big name actors and actresses.

Evaluation question 4

Q4.Who would be the audience for your media product?

 The type of audience that we believe would watch are film is the younger generation, with a keen interest in Action films. Mainly the younger generation of male audience between the age16-24 years old as they have an original look and their appearance and clothing is very fashionable. The young male audience also are a role model to the younger teens as they have an original and stylish look, therefore the younger teens will want to copy them to keep up to date and in with fashion. This younger audience often have a large group of friends and are not the typical rebellious school boy’s; however they are not the smartest people either. They enjoy playing computer games and perhaps sports and usually shop at clothes shops such as Topman, River Island, Super dry and jack jones. They will be into music and will like a variety of genres. They also would like to watch TV programmes such as soaps, and sitcoms. In their spare time this audience likes to watch football and hang around with their mates and take life as it comes.

The reason why this type of person and audience would want to watch our film is because it is aAction film and therefore this would appeal to them. The reason why it would appeal to them is because it is a fast paced film so it will keep them intrigued and also due to the intense music it makes the movie flow and builds you up to expect something to happen, so it will keep them on the edge of their seats!

Evaluation question 2

Bradley’s character (Steven Graham) is portrayed to be the leader of the drug deal.His boss like image is similar to that of the Godfather. Bradley is shown wearing smart clothing showing his importance, wealth and power, something which is also portrayed in the Godfather. In the film the Godfather, the other characters around him seem intimidated by his powerful nature and presence, something which we have made obvious and incorporated in our film production. This being where Dom who plays (Danny Stevens) gets talked down to and undermined by Brad in the car scene. This therefore shows his dominance. This image we have tried to build up is the stereotypical mafia/gangsta leader role. His glasses which we have decided to include are important as we feel they add mystery and uncertainty to his character. Also the glasses hide his face and make it dark, like in the Godfather he is mostly seen in a dark setting. This could therefore put the viewer on edge. Bradley is also shown as important because he is driving the car, this therefore leaves Dom to do the drug deal, consequently this will keep Bradley out of trouble so he will not be blamed. The Godfather also has people working for him, so he is shown to be powerful because he does not do all his work, like Bradley he also makes Dom do the drug deal. As a result we believe that the role of the Godfather is very similar to the role Bradley plays in our film, so thought these two best matched

Evaluation question 6

This is the camera which we were provided with for the filming of our preliminary video and for our film opening. The camera is the Canon Legria FS200 and it was a very good camera. The quality of the picture was clear and also it was very mobile as it is only a small camera and also it was very suitable for the job we needed to do. We got to grips with how the camera worked very quickly and developed are skills with it by using different techniques such as; zooming in and out, panning and also running with the camera. Also the good thing about the camera was that after we had filmed a clip we could watch it back. This was because of the small screen imbedded on the side of the pull out camera. Due to the fact we could watch it back it became easier to look at what had gone wrong in the clip so therefore we could shoot it again if we needed to.

This is the software which we used to help us edit our film opening and our preliminary exercise. It is Adobe Premiere Pro, it was a very good software to use and once we got to grips of how to use it, it then became very simple and effective to use. However to start with it is very hard to work because it is so detailed. Due to the fact that we used this software our preliminary exercise and our film opening look very good and have the effects needed instead of just clip’s being shown after another clip. We were able in our film opening to fade in and out off clips this gave it a much better effect and made the film opening flow whereas with our preliminary exercise it was just jump cuts because we were new to the software.

 

Some other technical software and sites we have used were blogger and youtube we used youtube to gain advice from othe rpeople by sharing our videos and allowing them to post comments. This helped us alot. Also blogger was diary type site we used to keep all of the information of construction, pre-production, research and planning and everything else that went into making our production, it is a simple and basic and easy to use site which was easily accessible and reliable.

Evaluation question 5

Our audience which we decided to aim our film at was the younger audience, mainly 16-18 year old boys as they would be the type of audience who would like our action film. The way in which we attracted our audience was through different things, these were; clothing fighting scene  

 

Clothing would have attracted our audience as all the four characters were wearing clothes which not only a typical teenage school boy would wear, because their look smart and shows sophistication but because of the fact their clothes were trendy and in fashion at the moment. For example it shows how the smart outlook portrays our genre well, for example the crime side of it attracts the boisterous consumer we target.

 

Another factor that would have attracted our young audience was the fact that the boys were in a modded car which attracts most boys and is the desire for most young boys to own there own car. We had tyre screeching scenes and fast driving which is high octane and good action. The car had blacked out window which sums up the crime and secretive approach to our kidnap.

 

We also did a rough cut of our film and showed it to our class. We then were able to gain feedback from our class mates on how we could improve our film opening. The comments were positive and helped give us a sense of direction to what we wanted and needed to do with our film opening. This is how we addressed our audience by doing a survey and also showing a rough cut of our film opening in order to get a response and some feedback to our idea.

Evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

This is the nine frame grab we have produced from our final product. These 9 frames are important to our film and the scenes tell the basic story briefly. Our product challenges the conventions of real media products in many ways. First of all we use titles, we have listed these in a certain order based on our research, which can be recognisable from movies and making our production more professional and presentable. important

The name of our film is 'Mistaken Identity', this is a well thought of name because of the fact that they mistake innocent John Peters as a criminal, who is interrupting their drug deal. Also it works well as they swap packages with their names on, the title pops up just as this happens as if they swap indentities at that point.

We introduce the name of the film later on in the film opening and not right at the beginning this is commonly used by films, we have made sure the title appears at the vital part of the story line, where also the intense music is at its climax. We have tried to only include vital scenes so it is not boring to watch, but everything is important. We end the film opening on a dramatic scene, this makes the audience on-edge and wanting to watch more. It is also some what of a cliff hanger, this also makes the audience want to find out what is going to happen next. It introduces the characters well by the way they act and speak, introducing characters is important in a film opening and we have seen this used in many of the ones we have analysed, so we felt it was important. By the way John speaks in our film we can tell how he is innocent and normal person, something we wanted to portray. Danny seems mysterious and an edgy character when talking on the phone, this portrays the image of uncertainties we wanted to put across. Steven is seen as a big powerful character, this is shown by his clothing and his demands. Goodwin's theory applied to action movies, the link between the music and the visual is complimentary. Less of a narrative and more of implications our video has clear action like visuals, with clear and edgy font for the titles as shown in the first screen in the 9 frame. As the music makes loud bangs the titles changes as the beat building up the titles and action that they may well expect.

Music playing throughout sets the genre for our film with the upbeat loud sounds, building up suspense, establishing the genre early for a film is important and allows the audience to tell the genre before the film begins, we thought the genre was very important to put across and make as clear as possible.

The camera action used is those properley used in a usual fim opening, swapping from many different types of shots, keeping it enjoyable to watcha nd keeping it fast and upbeat with the intense music.

The close-ups and match on actions, make the scenes short and snappy and reveal close deatils we wanted to put across, e.g. the phone in the office. The type of phone shows its setting andallows the viewer to put together what they think is happening. The close-up in the 8th frame is one of our preffered shots, we think this is a scary and an image of the balaclava is a representitive of the criminal image.

All of these come under the codes and conevntions of a film opening, the clothing is symbolic of the characters we want to put across, the suits, represnting office wear. The dark clothing representing the criminality. This is imporatnt as it allows the audience to determine to image of the charcater we want them too.

Nine frame work

We created a nine frame image to
show you what happens in the main stages in our film